Entercom’s December 1 Thing Focus come from Shannon and the crew in Wilkes-Barre, PA. Protects Our Winters. An organization that can be supported nationwide. Check out what it’s all about…’
Protect Our Winters (POW) is a non-profit environmental organization involving individuals in the global winter sport community and supported by companies in the business. It is the leading climate advocacy group for the snowsports community. The organization’s goal is to bring awareness to and fight against climate change by means of community based projects, advocacy, and educational initiatives mainly across the United States. Founded in 2007 by professional snowboarder Jeremy Jones (freerider), Protect Our Winters currently remains active in the mobilization of the snow sports community for issues regarding the effects of climate change.
Some of Protect Our Winters current programs include:
- Hot Planet/Cool Athletes: In partnership with The North Face and Clif Bar, this in-school climate assembly program, led by pro athletes, educates young students about climate change and inspires them to become the next generation of environmental leaders. For more information or to book an assembly, please click here.
- Climate Advocacy: Protect Our Winters’ goal is to mobilize the snowsports community to create the political will for climate action. They urge lawmakers to support strong climate policy, such as The Clean Power Plan. POW also convenes a diverse group of pro athletes, industry representatives, resorts, and trade groups to visit Washington to meet with lawmakers on key climate issues, focusing on the economic impacts on tourist-dependent economies and the hard data, while adding a unique perspective to the typical climate discussions with first-hand, personal accounts of climate impacts.
- POW Riders Alliance: The POW Riders Alliance is a platform for over 60 professional outdoor athletes to speak for the environment and opportunities are provided throughout the year for them to do so. View The Team Here.
Find out more about Protect Our Winters and learn what you can do to protect our winters for future generations by visiting http://protectourwinters.org/