My husband and I noticed a couple of years ago that we were using a lot of paper towels. In an attempt to cut down on our waste, we moved the roll of paper towels from the counter and mounted a paper towel holder to the inside of the cabinet door. We then invested in organic cotton and flour sack towels. They are not just great for drying your hands but also work really well for drying dishes and even wiping the counter. Then they can just be thrown in the wash with your towels! We now use about 1 roll of paper towels every four months.